Professionals in the field of genetic testing need reliable, well-structured information that can be found quickly—without extensive searching. GOLDHAHN analyzed the old BAG website “Genetic Testing and Prenatal Diagnostics – Information for Professionals” and developed a concept that meets these needs. The new BAG website places a stronger focus on images and graphics. In close collaboration with BAG, we revised the texts and developed both the graphic content and drafts of the visuals for the new BAG website. This ensures that professionals can quickly find exactly what they are looking for.