Professionals in genetic testing need reliable, well-structured information that is easy to find—without extensive searching. GOLDHAHN analyzed the existing BAG website Genetic Testing and Prenatal Diagnostics – Information for Professionals and developed a concept that meets these needs. The optimized content has already been integrated into the current website and serves as the foundation for the new BAG website, set to go live in Q2 2025 with a stronger focus on images and graphics. In close collaboration with BAG, we revised and streamlined the texts and developed both the graphic content and drafts of the visuals.